What is Pay-Per-Click Advertising?
Pay-per-click (PPC) is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords). With search engines, advertisers typically bid on keyword phrases relevant to their target market. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
How can Pay-Per-Click advertising benefit me?
PPC advertising is cutting-edge technology in today's fast-paced online market. By placing your company on Google's paid ads section, your website can gain daily visitors.
We simply do not drive all sorts of traffic to your website; that would be a waste of time and money. Instead, we narrow the visitors by their search terms. Say you own Tasty Treats Bakery in Sugarville, Ohio. In order to drive legitimate traffic to your website, we would target users within a certain radius of your shop's location. If someone searched for "bakeries in Sugarville" within that radius, your store's advertisement will show on their search results.